It amounts to some 10,000 words, comprising a fable concerning two mice and two littlepeople of 7,000 words, which is nested in a frame story of some 3,000 words. Size: The book itself is a mere 94 pages in very large print. The quantity and the endurance of its popularity have no equal in business books. Published in 1998, this slender tale continues to sit triumphant at or near the top of the best-selling business books, reflecting sales amounting to many millions. Rank: Cheese is currently #2 on BusinessWeek's 'Long-Running Best ellers'. When we approach Spencer Johnson's Who Moved My Cheese? we are confronting, not so much a book, as a financial phenomenon. (as in other parts of the book market, 'best-selling' does not correlate closely with 'most interesting'.) Today I start with the blockbuster, Who Moved My Cheese? Over the coming days, I will be reviewing some of the best-selling books, and also some of the more interesting books in the genre. It will be discussing how and why did business fiction emerge? Where will it lead? The panel will be chaired by Hardy Green of BusinessWeek. I'll be on a panel on June 5, 2004, at the Book Expo of America in Chicago, discussing the emergence of business fiction.

Storytelling In The News: #162 A review of 'Who Moved My Cheese? A book by Spencer Johnsonīusiness fiction is a big part of the bookselling marketplace, and Squirrel Inc is only the latest example.

Book called who moved my cheese